Mother's Pride Design & Branding PRESIDIUM POSTERS by Out Of The Box

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Industry Education
Media Design & Branding
Market India
Agency Out Of The Box
Art Director Viral Pandya, Guneet Pandya
Copywriter Sabu Paul
Illustrator Sameer Kulavoor
Released October 2009

Credits & Description

Category: Posters
Date of First Appearance: Oct 17 2009 12:00AM
Entrant Company: OUT OF THE BOX, New Delhi, INDIA
Executive Creative Director: Viral Pandya (Out of the Box)
Creative Director: Sabu Paul (Out of the Box)
Creative Director: Guneet Pandya (Out of the Box)
Illustrator: Sameer Kulavoor (Bombay Duck Designs)
Art Director: Viral Pandya (Out of the Box)
Copywriter: Sabu Paul (Out of the Box)
Art Director: Guneet Pandya (Out of the Box)
Media placement: Posters - Put Up In Public Places, Schools And Cultural Centres - 17 Oct 2009 - 31 Dec 2009

Describe the challenges and key objectives
Being a school, we had to be dignified, and not come across as overtly commercial. At the same time we had to stand out, as ours is a modern school.

Describe the brief from the client
Presidium is a school that encourages students to pursue their passion. Our ads often feature leaders known for their individualistic streak. Our previous advertisements carried illustrations of eminent people. This time we wanted to say more, while still retaining the flavour of our previous work.

Describe how you arrived at the final design
We chose Albert Einstein, Oscar winner A R Rahman, cricket legend Sachin Tendulkar and ex-President of India Abdul Kalam, a scientist and statesman. The likeness of the personalities was created with intricate drawings that depicted activities in science, arts and sports. (On closer examination of the illustration, you realise the face is, in fact, formed by smaller illustrations.) We felt the details will interest the target audience, and make the campaign memorable.

Give some indication of how successful the outcome was in the market
The posters created quite an impact. They became a collector's item; some of them where stolen in a day. The word-of-mouth publicity was considerable, and the number of admission enquiries went up too.