Prison Radio Association Design & Branding straightline Poster, 3 by Supple Studio

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straightline Poster, 3

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market United Kingdom
Agency Supple Studio
Creative Director Jamie Ellul
Copywriter Jim Davies
Designer Jamie Ellul, Katie Cadwallader
Typographer Jamie Ellul
Released October 2016

Awards

D&AD 2017
Graphic Design Posters Wood Pencil

Credits & Description

Agency: Supple Studio
Client: Prison Radio Association
Brand Director (Client): Phil Maguire
Printers: Withprint
Designer: Katie Cadwallader
Designer: Jamie Ellul
Creative Director: Jamie Ellul
Typographer: Jamie Ellul
Copywriter: Jim Davies
Brand Manager (Client): Andrew Wilkie
Description:
National Prison Radio is beamed into cells UK wide, with content for and by prisoners. Promoting rehabilitation and education for social change. But what happens when prisoners are released and no longer have access to NPR? Straightline was born from this need – a new app and website aimed at hard-to-reach ex-offenders. It gives access to NPR content on the outside – through podcasts and videos.
To brand straightline we created a simple rebus like line. Communicating the name visually whilst revealing the type behind - either through animation on screen or print techniques offline.