PRITT MATCHES by Fischer America Sao Paulo for Pritt

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PRITT MATCHES

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Industry Stationery
Media Design & Branding
Market Brazil
Agency Fischer America Sao Paulo
Creative Director Daniela Ribeiro, Diogo Mello
Art Director Breno Balbino
Copywriter Flávio Ferri
Released April 2012

Credits & Description

Category: Illustration
Advertiser: HENKEL
Product/Service: PRITT
Agency: FISCHER & FRIENDS
Chief Creative Officer: Mario D'Andrea (Fischer&Friends)
Creative Director: Daniela Ribeiro (Fischer&Friends)
Creative Director: Diogo Mello (Fischer&Friends)
Art Director: Breno Balbino (Fischer&Friends)
Copywriter: Flavio Ferri (Fischer&Friends)
Media placement: Poster - Trade - 20 April 2012

Describe the brief from the client
Communicate corrective Pritt with a focus on young target. The main benefit of the product (correction of errors) should be the centre of the idea.

Describe the challenges and key objectives
Increase sales and brand awareness,

Describe how you arrived at the final design
The idea was to use famous texts made ​​of matchsticks, when you write with a pen, it takes great concentration and care as a small mistake can ruin everything by making you start all over. Thus, we show that it is important to always have the Pritt correction pen.

Give some indication of how successful the outcome was in the market
Sales have increased considerably over the same period last year.