NEZU PRIVATE STATIONERY by Peter Schmidt Group Hamburg for MR. AND MRS. NEZU

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NEZU PRIVATE STATIONERY

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Industry Stationery
Media Design & Branding
Market Germany
Agency Peter Schmidt Group Hamburg
Released October 2009

Credits & Description

Category: Stationery
Advertiser: MR. AND MRS. NEZU
Product/Service: PRIVATE FAMILY STATIONARY COLLECTION
Agency: PETER SCHMIDT GROUP
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: PETER SCHMIDT GROUP, Hamburg, GERMANY
Media placement: Private Stationery - Private - 01.10.2009

Describe the challenges and key objectives
The logo had to be independent, but also provide a subtle connection to the corporate design of the Nezu Museum. The main challenge was to appropriately visualise two individual personalities as well as their unity. Applying the initials of each with individualised colours is an intelligent solution to overcome this challenge. Additionally, we added a 3D effect that complements both the dimensions of space and time. Therefore, Mr. and Mrs. Nezu’s private logo maintains traditional formal language, yet is transformed into a modern and western context. In which case, we also appropriately deal with the question of (felicitous) relationship.

Describe the brief from the client

Our objective was to create a private logo and stationery for the Director of NEZU Museum and his wife. As these materials would be used only for private correspondence, this work had to be clearly distinguished from the corporate design of the museum. The assignment also gains special importance, because of Japan’s very strong tradition and great importance in exchanging business cards – even during private occasions.

Describe how you arrived at the final design
The Möbius Strip, a symbol for eternal bonding and representing the couple’s relationship, is the key element. Within this sign we emphasised the initials of Mr. and Mrs. Nezu’s first names (Mihoko and Koichi) as well as their last name. This was complemented with individual colour codes: a majestic platinum for Mr. Nezu’s personal stationery, a jade green for Mrs. Nezu’s stationery and a combination of both colours for joint correspondence.