CITATIONAIR CORPORATE COLLATERAL by RYANEXT for CITATION AIR

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CITATIONAIR CORPORATE COLLATERAL

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United States
Agency RYANEXT
Creative Director Alfred Giordano
Art Director Greg Stein
Released October 2009

Credits & Description

Category: Self Promotion
Advertiser: CITATION AIR
Product/Service: PRODUCT AVIATION SOLUTIONS
Agency: RYANEXT
Date of First Appearance: Oct 9 2009 12:00AM
Entrant Company: RYANEXT, Wilton, USA
Entry URL: http://www.citationair.com/Home.aspx
Executive Vice President, Executive Creative Director: David Shavrick (RYANEXT)
Creative Director: Alfred Giordano (RYANEXT)
Executive Vice President General Manager: Elise Wilfinger (RYANEXT)
Account Director: Chris Morse (RYANEXT)
Associative Creative Director: Mark Melko (RYANEXT)
Art Director: Greg Stein (RYANEXT)
Senior Producer: Nina Sherwin (RYANEXT)
Marketing Manager: Renee Levine (Citation Air)
Marketing Specialist: Angelina Alvino (Citation Air)
Media placement: Aluminum Box Housing Collateral Kit - Sales Representatives Use Them Ongoing For Prospect Pitches - 9 October 2009
Media placement: Open Box - Sales Representatives Use Them Ongoing For Prospect Pitches - 9 October 2009
Media placement: Collateral Kit Exposing Introduction Brochure And Folders - Sales Representatives Use Them Ongoing For Prospect Pitches - 9 October 2009
Media placement: Collateral Kit Open With Brochures Pulled Out Of Folder - Sales Representatives Use Them Ongoing For Prospect Pitches - 9 October 2009
Media placement: Premium Direct Mail With Personalized Thank You And ITouch Devices - Distributed To Customers On 10/9/09 - 9 October 2009
Media placement: Custom CitationAir ITouch App With Mini-Brochure And Personalized Message - Distributed To Customers On 10/9/09 - 9 October 2009

Describe the challenges and key objectives
The collateral kit had to be flexible enough to house from 1-5 different programme types of 1-4 different aircraft types, as well as additional slip-in information such as maps, proposals, personalised letter, etc. In addition, 100 kits would be sent to a very targeted group of customers that needed some type of enhancement and protection of the printed materials.

Describe the brief from the client
Bring to life the new CitationAir branding through a premium sales collateral kit that appeals to a luxury customer target. Must be flexible enough to accommodate the wide variety of products and services without creating multiple pieces of collateral.

Describe how you arrived at the final design
We explored a variety of options but landed on a high quality collateral 'folder' that housed a variety of brochures, slip-ins, personalised messages and a business card. The folder was then placed in an optional high-quality aluminum/embossed box that added further impact.

Give some indication of how successful the outcome was in the market
Through the rebranding effort, which included a website, collateral materials, and direct mail, sales leads quadrupled.