PROGRESS BAR by Ony for Digital October

PROGRESS BAR

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Industry Business equipment & services
Media Design & Branding
Market Russia
Agency Ony
Creative Director Seriojin Sergey
Art Director Max Orlov
Released March 2011

Credits & Description

Category: Logo Design
Advertiser: DIGITAL OCTOBER
Product/Service: PROGRESS BAR
Agency: ONY
Date of First Appearance: Mar 21 2011
Entrant Company: ONY, Moscow, RUSSIA
Art Director: Orlov Max (ONY)
Creative Director: Seriojin Sergey (ONY)
Design: Lubimov Roma (ONY)
Media placement: Branding Identity - Bar - 21 March 2011

Describe the brief from the client
Develop a graphic design for the bar, which is the part of industrial park Digital October, located in down-town Moscow, a former chocolate factory "Red October". The main visitors to the bar are information technology experts. The main rival is bar "Strelka"

Describe the challenges and key objectives
It is necessary that the style fits well into the loft interior.

Describe how you arrived at the final design
Repelled from the meaning of the bar's name

Give some indication of how successful the outcome was in the market
The bar was left good feedback about the interior