PT COMUNICAÇÕES Design & Branding BLUESTATION by Partners Portugal

BLUESTATION

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Industry Telecommunications Services
Media Design & Branding
Market Portugal
Agency Partners Portugal
Creative Director André Sentieiro
Art Director André Sentieiro
Account Supervisor Tomas Froes
Illustrator Miguel Reis, Maria Carvalho, Miguel Magalhoes Dos Santos
Released January 2012

Credits & Description

Category: Best Use of Experiential Marketing in a Promotional Campaign
Advertiser: PT
Product/Service: PORTUGAL TELECOM
Agency: MSTF PARTNERS
Supervisor Creative Director: Susana Sequeira/Lourenço Thomaz (MSTF Partners)
Creative Director: André Sentieiro (MSTF Partners)
Art Director: André Sentieiro (MSTF Partners)
Illustrator: Miguel Santos/Miguel Reis/Maria Carvalho (MSTF Partners)
Account Supervisor: Tomás Froes (MSTF Partners)
Account Manager: Dina Camacho (MSTF Partners)
Planner: João Pereira (MSTF Partners)
: Nuno E Pedro Gonçalves (Motion Graphics)
Media placement: JC, MOP - JC. MOP - 9 September 2011
Describe the objective of the promotion.
It’s in the midst of a crisis that companies retract investment from traditional communications and look for new ways to reach their target.
Describe how the promotion developed from concept to implementation.
Pioneering the concept, a brand personalises, and names an underground station. The 1st branded station in the world goes by the name of PT Bluestation. In an unprecedented brand action, PT created a whole new identity and image for a renewed station. But its presence is not only decorative. Through a structure of wireless internet to all devices and by the projection of exclusive informative and entertainment content.
Explain why the method of promotion was most relevant to the product or service.
Today, PT Bluestation is much more than just a station. It’s a cultural, innovative and creative place where more 20% of people go just to visit and spend some time. A unique place in Lisbon and in the world: powered By PT
Describe the success of the promotion with both client and consumer including some quantifiable results.
Today, PT Bluestation is much more than just a station. It’s a cultural, innovative and creative place where more 20% of people go just to visit and spend some time. A unique place in Lisbon and in the world: powered By PT