Publicis Design & Branding CHEER HAPPENS HERE by Publicis Kaplan Thaler New York

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Publicis Kaplan Thaler New York
Creative Director Roman Luba
Designer Tana Cieciora
Released December 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Product/Service: PUBLICIS NEW YORK
Date of First Appearance: Dec 15 2010
Chief Creative Officer: Rob Feakins (Publicis New York)
Integrated Production Director: Chris Berger (Publicis New York)
Director of Digital Strategy: Marci Ikeler (Publicis New York)
Writer: Jason Savage (Publicis New York)
Creative Director: Roman Luba (Publicis New York)
Designer: Tana Cieciora (Publicis New York)
Chief Executive Officer: Joe McCarthy (Publicis New York)
Media placement: Card - Sent Via Mail - 15 December 2010
Media placement: Microsite - Online, At Event - 15 December 2010/one Month

Describe the brief from the client
The client was ourselves. What we wanted to achieve was an engaging holiday greeting for friends and clients. More specifically, something that would express a point of view on the holiday season, be easily "spreadable" to friends, family and colleagues and also generate charitable contributions.

Describe the challenges and key objectives
The main challenge was standing out at a time of year when friends and clients receive hundreds of pieces of communication. We wanted to make them stop and take notice, and engage with the web site so that contributions would be made to charity.

Describe how you arrived at the final design

The design of the card needed to evoke a holiday spirit, but also be bold and confident, as we felt we had an important message to share. The goal was clean, strong type with an emphasis on simplicity. On the website, we wanted to keep the look simple, but also allow for a sense of expansion and enthusiasm as more and more people engaged with the site. It needed to be, in a sense, a living breathing reflection of people's participation.

Give some indication of how successful the outcome was in the market
We reached our goal and raised $10,000 for Variety, a Children's Charity.