Publicis Design & Branding PLUS MINUS by Publicis iStrat Gurgaon

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PLUS MINUS

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market India
Agency Publicis iStrat Gurgaon
Creative Director Prasad Raghavan
Copywriter Sudhir Das
Typographer Ayan Das
Released April 2011

Credits & Description

Category: Logo Design
Advertiser: PUBLICIS CAPITAL
Product/Service: ADVERTISING AGENCY
Agency: PUBLICIS COMMUNICATIONS
Date of First Appearance: Apr 17 2011
Entrant Company: PUBLICIS COMMUNICATIONS, Gurgaon, INDIA
National Creative Director: Emmanuel Upputuru (Publicis Capital)
Creative Director: Prasad Raghavan (Publicis Capital)
Typographer: Ayan Das (Publicis Capital)
Copywriter: Sudhir Das (Publicis Capital)
Media placement: Logo - Emailer, Signage, T-Shirt, Stationery - 17th April 2010

Describe the brief from the client
To design the logo for Recharge, the agency creative session.

Describe the challenges and key objectives
The logo had to be distinct, and convey the idea of the session - recharging the creative mind. it also had to be versatile so that it could be used across a variety of applications, while still maintaining its distinct identity.

Describe how you arrived at the final design
We started with the name itself - Recharge. It's a process that applies equally well to electric and brain cells. We took this as the visual idea, and applied the + and – found on cells, on a square block. This gave us the character set.

These characters were then used to create the logo.

Give some indication of how successful the outcome was in the market
The creative department was intrigued and enthused to attend the event.