PLUS MINUS by Publicis iStrat Gurgaon for Publicis

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PLUS MINUS

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market India
Agency Publicis iStrat Gurgaon
Creative Director Prasad Raghavan
Copywriter Sudhir Das
Typographer Ayan Das
Released April 2011

Credits & Description

Category: Design Typography
Advertiser: PUBLICS CAPITAL
Product/Service: ADVERTISING AGENCY
Agency: PUBLICIS COMMUNICATIONS
Date of First Appearance: Apr 17 2011
Entrant Company: PUBLICIS COMMUNICATIONS, Gurgaon, INDIA
National Creative Director: Emmanuel Upputuru (Publicis Capital)
Creative Director: Prasad Raghavan
Typographer: Ayan Das (Publicis Capital)
Copywriter: Sudhir Das (Publicis Capital)
Media placement: Emailer - Internal Email - 17th April 2010
Media placement: Signage - Venue - 19th April 2010
Media placement: T-Shirts - Venue - 19th April 2010
Media placement: Posters - Venue - 19th April 2010

Describe the brief from the client
To design branding and communication to promote 'Recharge', the agency creative session.

Describe the challenges and key objectives
The key objectives were to create communication and branding which was distinct, ownable, versatile and conveyed the idea of the session. The typeface was designed towards this end.

Describe how you arrived at the final design
We started from the name itself - Recharge is a process that applies to both kinds of cells - human and electric. And in both of them, the intent and process is the same. This analogy was carried forward visually, by using the + and – found on cells, applied on a square block to create the typefaces.

Give some indication of how successful the outcome was in the market
All members of the creative department were very enthused to attend the session.