Publicis Design & Branding PUBLICIS BOOTCAMP by Publicis Kaplan Thaler New York

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Publicis Kaplan Thaler New York
Creative Director Roman Luba, Tana Cieciora
Released October 2010

Credits & Description

Category: Posters
Product/Service: BOOTCAMP
Date of First Appearance: Oct 1 2010
Chief Creative Officer: Rob Feakins (Publicis New York)
Creative Director: Roman Luba (Publicis New York)
Creative Director: Tana Cieciora (Publicis New York)
Media placement: Poster One - Agency - 26/10/2010 - two weeks
Media placement: Poster Two - Agency - 03/11/2010 - two weeks
Media placement: Poster Three - Agency - 11/11/2010 - two weeks
Media placement: Poster Four - Agency - 06/12/2010 - two weeks

Describe the brief from the client
To communicate to Publicis employees that we are going to have a series of digital education classes.

Describe the challenges and key objectives
- communicate the date, time, and subject of the classes
- show that there will be a series of classes
- show that it is digital education that will help you further your digital knowledge

Describe how you arrived at the final design
We named the series digital bootcamp since it is an intense series of 4 classes that jam a huge amount of info in a short period of time. we wanted to communicate quickly that we will be having a series of classes that will make you become 'higher ranked' in your digital knowledge as the classes progress. so we came up with a system using army chevrons, patches and stars to show rank as you progress through the classes. finally we chose the digital camo as the background as it fits in perfect with our digital bootcamp theme and colours that are military-inspired that separate the 4 sessions.

Give some indication of how successful the outcome was in the market
very successful 100% attendance