PUBLICIS BOTTLE by Publicis Sao Paulo for Publicis

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PUBLICIS BOTTLE

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Brazil
Agency Publicis Sao Paulo
Creative Director Hugo Rodrigues, Kevin Zung
Art Director Luís Felipe Figueiredo E Antonio Correa
Illustrator Julius Ohta
Released September 2009

Credits & Description

Category: Self Promotion
Advertiser: PUBLICIS BRASIL
Product/Service: ADVERTISING AGENCY
Agency: PUBLICIS BRASIL
Date of First Appearance: Sep 22 2009 12:00AM
Entrant Company: PUBLICIS BRASIL, Sao Paulo, BRAZIL
President: Orlando Marques (Publicis Brasil)
Creative Director: Hugo Rodrigues (Publicis Brasil)
Creative Director: Kevin Zung (Publicis Brasil)
Copywriter: Luis Felipe Figueiredo (Publicis Brasil)
Art Director: Antonio Correa (Publicis Brasil)
Account Executive: Elaine Elias (Publicis Brasil)
Production: Rita Vilarim (Publicis Brasil)
Production: Marcelo Teixeira (Publicis Brasil)
Production: Flávio Zamboni (Publicis Brasil)
Art Buyer: Selma Momosse (Publicis Brasil)
Illustrator: Julius Ohta
Media placement: Bottle - Agency, Design Stores, Internet - 22 September 2009

Describe the challenges and key objectives
As a rule, a sports bottle is not an exciting present. So our challenge was to use basically creativity and graphic design to turn an ordinary gift into a unique object, something that people would be pleased to receive.

Describe the brief from the client
The client wanted to give a birthday present to each of its employees. Although the intention was good, the budget wasn’t. So they decided the present would be a sports bottle and asked us to make it somehow more attractive.

Describe how you arrived at the final design
Once the present was settled, we decided to show people in a funny way that it was not an ordinary bottle. To do so, we printed several tips around it, revealing novel uses for the bottle, apart from just storing water.

Give some indication of how successful the outcome was in the market
The sports bottle became such a success that people wanted to get the gift even before their birthday. We even created an Internet video presenting the bottle, which got thousand of views. Because of all this, we decided to put the bottle up for sale in design stores and stock ran out in a single week.