TWIRL&RUN. by Swe

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TWIRL&RUN.

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Industry Business equipment & services, Advertising & Communication, Corporate Image
Media Design & Branding
Market Sweden
Agency Swe
Art Director Greger Ulf Nilson
Photographer Jeff Mermelstein
Released October 2009

Credits & Description

Category: Books
Advertiser: POWERHOUSE BOOKS/JEFF MERMELSTEIN
Product/Service: PUBLISHING HOUSE
Agency: SWE
Date of First Appearance: Oct 14 2009 12:00AM
Entrant Company: SWE, Stockholm, SWEDEN
Art Director: Greger Ulf Nilson (SWE)
Final Art: Adrian Rizell (SWE)
Illustrater: Henrik Timmonen (Timmonen/Sandberg)
Illustrater: Johan Sandberg (Timmonen/Sandberg)
Photographer: Jeff Mermelstein

Describe the challenges and key objectives
Twirl&Run is a surprising combination of two extensive bodies of work—women twirling their hair and people on the run—whose dissonance creates a new way of observing our prevailing anxiety and sense of disorder. Instead of producing two books - One with his ”Twirls” images and one with his ”Run” images. We decided two put the two works together and make it more conceptual.

Describe the brief from the client
Art book. To design and edit two books of the work of Jeff Mermelstein. One with his ”Twirls” images and one with his ”Run” images