Firefly Design & Branding Superfly, 4 by B&b Studio London

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Superfly, 4

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Industry Soft Drinks
Media Design & Branding
Market United Kingdom
Agency B&b Studio London
Creative Director Shaun Bowen
Designer Zoe Ballantine-Woods
Released April 2017


Mobius Awards 2017
Package Design Food & Beverages Certificate

Credits & Description

Category: Food & Beverages
Entrant: B&B studio ltd London / United Kingdom
Advertiser: Purity Soft Drinks Ltd. West Midlands / United Kingdom
Design Studio: B&B studio ltd London, United Kingdom
Creative Director: Shaun Bowen
Account Director: Kerry Crofts
Designer: Zoe Ballantine-Woods
Strategy Director: Lisa Desforges
Superfly is a new limited edition non-alcoholic cocktail, and collaboration between celebrated mixologist Ryan Chetiyawardana, aka Mr Lyan, and naturally revitalising UK juice drink brand Firefly. The cocktail blends redcurrents, aronia berries and grapefruit with botanicals that include green coffee, angelica, wormwood, kola nut and cascara. It features a unique packaging design by London-based B&B Studio that wraps Firefly’s distinctive structural design with bespoke botanical illustration. Superfly will be rolled out in April, initially as a Selfridges exclusive and through Mr Lyan cocktail bars, followed by a wider UK release in May.