Queen Elizabeth Hospital Research Foundation Design & Branding QUEEN ELIZABETH PRIZE FOR ENGINEERING by Landor London

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QUEEN ELIZABETH PRIZE FOR ENGINEERING

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market United Kingdom
Agency Landor London
Creative Director Dan Howarth
Designer Will Woodham
Released February 2012

Credits & Description

Category: Logo Design
Advertiser: QUEEN ELIZABETH PRIZE FOR ENGINEERING FOUNDATION
Product/Service: GLOBAL PRIZE RECOGNISING AND CELEBRATING OUTSTANDING ADVANCES IN ENGINEERING
Agency: LANDOR ASSOCIATES
Design Director: Matt Comboy (Landor Associates)
Global Creative Officer: Peter Knapp (Landor Associates)
Client Director: Ross Kirke (Landor Associates)
Executive Director: Ian Wood (Landor Associates)
Senior Designer: David Marshall (Landor Associates)
Designer: Will Woodham (Landor Associates)
Junior Designer: Emma Shone (Landor Associates)
Animation Director: Mark Taplin (Landor Associates)
Creative Director: Dan Howarth (Landor Associates)
Media placement: Logo - Business Cards, Email Communications, Website, Television - 28 February 2012

Describe the brief from the client
To help them re-brand an entire profession, we were asked to develop a logo and a brand identity experience for the new Queen Elizabeth Prize for engineering.

Describe the challenges and key objectives

We needed to tell a story that would resonate as strongly with the engineering establishment as it would with a 17 year-old girl considering her career options. It needed to get people thinking differently about engineering, to re-energise its community as well as exciting young people.

Describe how you arrived at the final design
We unleashed engineering’s hidden wonders. Our daily lives are scattered with amazing feats of engineering and technologies, all designed to save us energy, time and money. Using the Capital E as an abstract form, we created intrigue and delight, releasing an inspiring and wonderful energy, under our line ‘Create the Future’.

Give some indication of how successful the outcome was in the market
The video was submitted to the ‘behance’ network, a site where creatives go to judge, comment on and appreciate new work. It’s been viewed 23,382 times, appreciated 1,438 times, with 102 frankly gushing comments.