WATCHING CALENDAR by Graphic Design Studio By Yurko Gutsulyak for Rawenstvo

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WATCHING CALENDAR

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Industry Electronic Devices & Home Appliances, Business equipment & services, Corporate Image
Media Design & Branding
Market Ukraine
Agency Graphic Design Studio By Yurko Gutsulyak
Illustrator Tatyana Trikoz
Released January 2012

Awards

MIAF Awards 2012
Advertising souvenirs Original present (original concept) Third place

Credits & Description

Category: Calendars
Advertiser: RAWENSTVO
Product/Service: RADIO ELECTRONIC DEVICES
Agency: GRAPHIC DESIGN STUDIO BY YURKO GUTSULYAK
Art Director/Designer: Yurko Gutsulyak (Graphic Design Studio By Yurko Gutsulyak)
Illustrator: Tatyana Trikoz (Independent)
Project Manager: Zoryana Gutsulyak (Graphic Design Studio By Yurko Gutsulyak)
Media placement: Wall Calendar - New Year Gift - 1 January 2012
Describe the brief from the client
It was necessary to develop a calendar for Rawenstvo as a special gift for their partners, to celebrate its 60th anniversary.
Describe the challenges and key objectives
Rawenstvo is one of the leaders in the development of the radio electronic devices and radar systems for Russian Naval Forces and Federal Security Service Customs. It also produces medical facilities for cancer treatment. Rawenstvo doesn’t need any advertising but it needs a positive image that reflects an intelligent company with a long history and philosophical thinking.
Describe how you arrived at the final design
Radar equipment produced by the company for several decades has helped people see things invisible to the naked eye, to make sound decisions, and to stay on the right course. Thus, company's philosophy and slogan ‘A steady course - in any storm’ gains new meaning with this calendar. It is a play of two concepts: ‘to see’ and ‘to watch’.
Give some indication of how successful the outcome was in the market
People invented calendars to watch time. Though not only people can watch time pass, but also time can watch people pass by.