Radio Guarani FM Design & Branding KACOPHONIA, RADIO GUARANI FM by Rc Comunicacao

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KACOPHONIA, RADIO GUARANI FM

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market Brazil
Agency Rc Comunicacao
Creative Director Guilherme Araújo
Art Director Eduardo Araujo, Rafael Gil
Copywriter Gustavo Miranda Costa Azevedo
Designer Erika Simmons
Released October 2011

Credits & Description

Category: Posters
Advertiser: RADIO GUARANI FM
Product/Service: KACOPHONIA
Agency: RC COMUNICAÇÃO
Creative Director: Guilherme Araujo (RC Communications)
Art Director: Eduardo Araujo (RC Communications)
Art Director: Rafael Gil (RC Communications)
Copywriter: Gustavo Costa (RC Communications)
Designer: Erika Simmons (Artist Contractor)
Media placement: Posters - bars, restaurants, house concerts, music schools - 22 october 2011

Describe the brief from the client
The Guarani FM plays to the good taste of his hearers. The musical selection is made ​​from a broad and insightful collection, fully digitised, based on a synthesis of what is best in the music scene since the 60s until today.

Founded in 1980, FM Radio Guarani is directed to classes A and B. It has a demanding audience, is informative, conducts constant research, and updates your music collection.

The interaction with the public is the hallmark of Guarani FM, either through the Internet, by promotion, or different daily occurrences.

Describe the challenges and key objectives
The main objective of this study was to promote a specific programme, the Kacophonia, which is a classic rock programme. The results were amazing, with hundreds of citations on the Internet and in other media. there was a significant increase in listeners, based on the simplicity, and the relevance of the brand's programme.

Describe how you arrived at the final design
The initial idea came from wanting to get creative with old materials, and to create posters. There were several tests, until we contacted an artist who had made use of this particular technique. Utilising its base, we applied the concept and found an art direction that valued the work of the artist, without neglecting the initial idea. Classic modern lines were found, and the result was satisfactory, pleasing the customers, the clients and the agency.

Give some indication of how successful the outcome was in the market

In numbers, the idea proved to be strong. There were hundreds of citations on the Internet, reaching almost a thousand across several segments. The creative solution was so well accepted by consumers, shirts were created with the art of posters, contributing further to publicising the campaign.