Rajesh Bedi Design & Branding CAMOUFLAGE by Dentsu Marcom Gurgaon


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Industry Photo Development
Media Design & Branding
Market India
Agency Dentsu Marcom Gurgaon
Creative Director Shekhar Sharma
Copywriter Kapil Rana
Designer Dalip Singh
Photographer Ashish Chawla
Illustrator Manil Bambi
Released March 2011

Credits & Description

Category: Logo Design
Advertiser: RAJESH BEDI
Date of First Appearance: Mar 5 2011
Entrant Company: DENTSU MARCOM, Delhi, INDIA
National Creative Director: Nitin Suri (Dentsu Marcom)
Associate Creative Director: Dalip Singh (Dentsu Marcom)
Creative Director: Shekhar Sharma (Dentsu Marcom)
Copywriter: Kapil Rana (Dentsu Marcom)
Designer: Dalip Singh (Dentsu Marcom)
Illustrator: Manil Bambi (Dentsu Marcom)
Photographer: Ashish Chawla (Ashish Chawla Photography)
Media placement: Logo Design/ Corporate Identity - Visiting Cards, Letterhead, Envelope For Official Use - 5 March,2011

Describe the brief from the client
Rajesh Bedi is amongst the finest wildlife photographers of India. He wanted us to design a logo that brings out the essence of his profession in a unique and simple way.

Describe the challenges and key objectives
The real challenge was to design something that could set him apart from his contemporaries but at the same time it should be simple and effective. And Rajesh Bedi being a veteran in his field, the challenge even got tougher.

Describe how you arrived at the final design
A wildlife photographer gets one with the nature to click a great picture. We used the same insight and developed a design with an aperture subtly camouflaged in it.

Give some indication of how successful the outcome was in the market
The design brought out essence of his profession perfectly and it also got appreciated by a lot of people. Now the logo has even become his identity.