Random House Design & Branding The Book Tape, 1 by Serviceplan Munich

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The Book Tape, 1

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Industry Publishing, streaming & media
Media Design & Branding
Market Germany
Agency Serviceplan Munich
Executive Creative Director Alexander Nagel, Christoph Everke
Art Director Pedro Gropo
Junior Copywriter Linda Moers
Designer Daniele del Nero
Released October 2016


D&AD 2017
Graphic Design Direct Mail Wood Pencil

Credits & Description

Agency: Serviceplan
Client: Random House
Global Chief Creative Officer: Alexander Schill
Junior Copywriter: Linda Moers
Creative Innovation Director: Franz Roeppischer
Creative Innovation Director: Lorenz Langgartner
Motion Designer: Hendrik Sommerfeld
Designer: Daniele del Nero
Art Director: Pedro Gropo
Executive Creative Director: Christoph Everke
Executive Creative Director: Alexander Nagel
Random House wants to promote the release of „Schottendisco“, a story set in the 80s disco-music scene. How to generate hype in the midst of thousand of new releases?
We create a reading sample which will relive all the flavor of the 80s music.
By just replacing the tape of old cassettes, we literally put our book on tape and bring back a very special ritual: to read the book customers have to put a pencil in the tape and turn it around, diving into a story they might have missed otherwise.