Raum D Design & Branding VIVID MEMORIES by Ogilvy & Mather Duesseldorf

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VIVID MEMORIES

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Industry Public Safety, Health & Hygiene
Media Design & Branding
Market Germany
Agency Ogilvy & Mather Duesseldorf
Executive Creative Director Volker Kuwertz, Thomas Schwarz
Creative Director Andreas Steinkemper, Markus Hirschl
Art Director Paul Kuna, Annika Fohler, Patric Fassbender
Copywriter Kajo Titus Strauch
Client Service Director Petra S. Koch
Released January 2012

Credits & Description

Category: Illustration
Advertiser: RAUM D - STUDIO FOR PEOPLE WITH DEMENTIA
Product/Service: ALZHEIMER AWARENESS
Agency: OGILVY GERMANY
Executive Creative Director: Thomas Schwarz (Ogilvy Germany)
Executive Creative Director: Volker Kuwertz (Ogilvy Germany)
Creative Director: Andreas Steinkemper (Ogilvy Germany)
Art Director: Paul Kuna (Ogilvy Germany)
Art Director: Annika Fohler (Ogilvy Germany)
Junior Art Director: Rouven Maccario (Ogilvy Germany)
Junior Art Director: Vitali Gahl (Ogilvy Germany)
Copywriter: Kajo Strauch (Ogilvy Germany)
Client Service Director: Petra S. Koch (Ogilvy Germany)
Management Supervisor: Natalie Hoffmann (Ogilvy Germany)
Project Manager: Anke Breuer (Ogilvy Germany)
Art Buyer: Carol Redfield (Ogilvy Germany)
Agency Producer: Mario Kaltenbach (Redworks Gmbh)
Illustration/Design: Casper Franken (Shotopop London)
Creative Director: Markus Hirschl (OgilvyOne)
Art Director: Patric Fassbender (OgilvyOne)
Account Manager: Nadine Tillmanns (OgilvyOne)
Screen Design: Joachim Sohn (Smoox)
Media placement: Promotion - Foyer - 16.01.2012

Describe the brief from the client
Raum D is a therapeutic studio for people with dementia. Here, creative work offers patients new ways of dealing with their memories. Our task was to raise awareness of the Raum D therapy program and of the complexity of this issue, in the region and in local media.

Describe the challenges and key objectives
Person's with Alzheimer's have no hope, as of yet, of a cure. As their disease progresses, they often become increasingly confused and isolated.
This installation promotes awareness for Raum D, which provides professional art therapy for dementia sufferers and their families.

Describe how you arrived at the final design
In Germany alone, there are 1.2m people with Alzheimer's. To generate awareness for Raum D, a therapeutic studio for suffers of dementia, we decided to trace the life story of a theoretical Alzheimer's patient. We created a 3D model of a brain, capturing its full diversity with extreme attention to detail. By doing so, we made this person's memories once more accessible. We toured this exhibition, which included 4 panels representing personal and historical milestones in a person's life, in major cities along the Rhine and Ruhr rivers.

Give some indication of how successful the outcome was in the market
The result were more than 1,200 exhibition visitors, 215 initial contacts, and correspondingly significant coverage in regional media.