LOGO TO WEAR by RED BANDANA for RED BANDANA

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LOGO TO WEAR

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Brazil
Agency RED BANDANA
Released June 2009

Credits & Description

Category: Self Promotion
Advertiser: RED BANDANA
Product/Service: DESIGN AGENCY
Agency: RED BANDANA
Date of First Appearance: Jun 26 2009 12:00AM
Entrant Company: RED BANDANA, Rio De Janeiro, BRAZIL
Owner/Creative Director: Karen Cesar (Red Bandana)
Media placement: Self promotion - Cannes Lions 2009 - 26 june 2009

Describe the challenges and key objectives
Red Bandana is a design agency that creates brand multiexperience actions for its clients. The name was chosen inspired in the oriental tradition of using a bandana as a sign of good luck to face the opponents on the mattress. Red Bandana would do the same for its clients on the market battle. The objective was to create a symbol that represented this concept.

Describe the brief from the client
To create a powerful symbol for Red Bandana that could cause interaction with its propects and that represented its positioning as a multiexperience brand. Mainly to conquer clients share of heart.

Describe how you arrived at the final design
The name of the agency inspired on oriental tradition of using a bandana to give good luck lead to the creation of Red Bandana’s Logo to Wear. A symbol that provokes fun brand experience reaction anytime a client or prospect receive it.

Give some indication of how successful the outcome was in the market
During Cannes Lions 2009 the brand director decided to capture the moment she gave 20 Red Bandana’s logo to wear to some important Cannes Lions Festivals participants such as Spike Lee, Eric Schmidt (Google's CEO), members of Juri and press. Specialised press broadcasted this brand experience spontaneous action in 6 web journals, 1 printed journal, 1 magazine, 2 radio station interviews and the director was invited to give two lectures in Universities. Great awareness results for the Brand in Brazil.