LOVE BRAND by RED BANDANA for RED BANDANA

LOVE BRAND

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Brazil
Agency RED BANDANA
Released June 2009

Credits & Description

Category: Self Promotion
Advertiser: RED BANDANA
Product/Service: DESIGN AGENCY
Agency: RED BANDANA
Date of First Appearance: Nov 3 2009 12:00AM
Entrant Company: RED BANDANA, Rio De Janeiro, BRAZIL
Owner/Creative Director: Karen Cesar (Red Bandana)
Media placement: Self promotion origami piece - Brazil Design Week 2009 - 03 nov 2009 - 06 nov 2009

Describe the challenges and key objectives
The challenge was to present Red Bandana’s new positioning as a brand multiexperience agency. Exhibition stand wall panels were used to provoked clients to rethink their brand communication using questions such as: Does your brand speak? Does your brand exist? Does your brand activate? Is your brand loved? They induced them to see that only Red Bandana could make their Brand exist, speak, activate and be loved. The way to capture new contacts should fit in this concept and reinforce the new positioning.

Describe the brief from the client
To get a great number of visitors contacts in Red Bandana Exhibition Stand during Brazil Design Week 2009 (The greatest Design Exhibition in Brazil) and present agency's new positioning.

Describe how you arrived at the final design
Considering new Red Bandana’s positioning as a brand multiexperience agency, the need to reinforce that only Red Bandana could make its clients brand to be loved and the fact that the name of the agency was inspired on a oriental tradition, we created an interactive origami piece where prospects marked what their logo needed to be loved, folded the paper on the white dots to find out who would help it to happen, wrote down their contacts and declared their love to Red Bandana.

Give some indication of how successful the outcome was in the market
After the event, Red Bandana made contact with all the 300 visitors interacted to the piece and received a lot of compliments. Additionally, three new businesses were closed.