Red Cross Design & Branding COIN - PORTUGAL MORE HAPPY by Leo Burnett Iberia Madrid

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COIN - PORTUGAL MORE HAPPY

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market Portugal
Agency Leo Burnett Iberia Madrid
Executive Creative Director Erick Rosa, Renato Lopes, Fernando Duarte
Creative Director Nuno Salvaterra
Copywriter Pedro Barão
Designer Jose Antonio De Melo E Silva, Miguel Figueiredo
Released April 2011

Credits & Description

Category: Online Digital Design
Advertiser: PORTUGUESE RED CROSS
Product/Service: PORTUGAL MORE HAPPY
Agency: LEO BURNETT IBERIA
Date of First Appearance: Apr 30 2011
Entrant Company: LEO BURNETT IBERIA, Lisbon, PORTUGAL
Entry URL: http://www.ourawardsite.com/2011/red-cross/coin/design/
Creative Director: Nuno Salvaterra (Leo Burnett Iberia)
Creative Supervisor: Zelia Moraes (Leo Burnett Iberia)
Designer: Antonio Silva (Leo Burnett Iberia)
Copywriter: Pedro Barão (Leo Burnett Iberia)
Account Executive: Renata Ferreira (Leo Burnett Iberia)
Freelancer/Programmer: Nuno Ribeiro
Designer: Miguel Figueiredo (Leo Burnett Iberia)
Chief Creative Director: Chacho Puebla (Leo Burnett Iberia)
Executive Creative Director: Erick Rosa/Renato Lopes (Leo Burnett Iberia)
TV Producer: Hugo Lage (Leo Burnett Iberia)
Creative Advisor: Tura (Leo Burnett Iberia)
Media placement: Website - Internet - 29/04/2011

Describe the brief from the client
To disclose the project Portugal + Feliz, promoting the collective awareness that with little it is possible to do much for the life of those in need.

Describe the challenges and key objectives
Nowadays, people no longer believe in the destiny neither in the benefit of their donations. Red Cross Portugal had to find a way to change this while helping the national households that live below the poverty line.
The project is called Portugal + Feliz and through a website, shows everyone how the smallest contribution can mean the beginning of a better life.

Describe how you arrived at the final design
We needed to find a simple, easy and direct way to show people how they are able to help with little. We managed to solve this through a direct association of cause and consequence where, with a coin and a webcam, anyone can watch how they can change the life of those in need.

Give some indication of how successful the outcome was in the market
The launch is scheduled for late April, therefore it has not yet been possible to measure the market impact.