|Industry||Beers and Ciders|
|Media||Design & Branding|
|Creative Director||Michael Lemme|
|Designer||J. Moe, Shannon Burns|
Credits & Description
Redhook, one of the original craft brewers, aims to re-energize its brand with a new Capitol Hill brewery and pub, the Redhook Brewlab, opening August 17. With the Brewlab, Redhook is returning to its Seattle roots and experimental heritage. Rather than launch a new advertising campaign that talks about these things, Redhook set out to create a beer-focused working space and test ground to experiment and create new small-batch beers primarily for the pub, as well as develop recipes that will eventually come to life on a wider scale in Washington and beyond. Brewlab will feature 16 taps of rotating small-batch beers, brewed onsite by Redhook Head Brewer Nick Crandall - who will experiment with a wide variety of styles and recipes to brew more than 100 different small-batch beers every year.