Responsibility [image], 5 by McCann Milan for Ubrew

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Responsibility [image], 5

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Industry Beers and Ciders
Media Design & Branding
Market Italy
Agency McCann Milan
Chief Creative Officer Alessandro Sabini
Art Director Eoin Sherry
Production Craft
Director Sam Gunn
Released May 2017

Credits & Description

Category: Alcoholic Drinks
Media: Integrated
Brand: UBREW
Agency: McCann
Geo: Italy
Advertising Agency: MRM//McCann, Italy
Chief Creative Officer: Alessandro Sabini
Art Director: Eoin Sherry
Digital Client Group Director: Davide Gonzato
Digital Project Manager: Marina Guarino
Agency Producer: Michele Virgilio
Head of Integrated Production: Sergio Lopez
Producer: Cher Brighton
Director: Sam White
Editor: Francis Harris
Production Company: Craft
Published: May 2017
Description: UBREW, a small craft brewery from London, cleverly fights competition by naming their new low alcohol beer “Responsibly." The best part about the new beer is the way is taking advantage of the much-advertised message “Drink Responsibly."