Restore Integrative Health Design & Branding RESTORE LOGO by Leo Burnett Toronto

RESTORE LOGO

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Industry Hospitals, Healthcare facilities & Medical Services
Media Design & Branding
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg
Released August 2011

Credits & Description

Category: Logo Design
Advertiser: RESTORE INTEGRATIVE HEALTH
Product/Service: RESTORE INTEGRATIVE HEALTH
Agency: LEO BURNETT TORONTO
Chief Creative Officer: Judy John (Leo Burnett Toronto)
Creative Director: Lisa Greenberg (Leo Burnett Toronto)
Art Director/Designer: Chris Duchaine (Leo Burnett Toronto)
Designer/Art Director: Scott Leder (Leo Burnett Toronto)
Media placement: n/a - n/a - n/a

Describe the brief from the client
Restore Integrative Health is a brand new naturopathic clinic that believes in the constant renewal of wellbeing through a combination of traditional and modern medicines. They needed a logo that reflected this.

Describe the challenges and key objectives
We wanted the logo to reflect the blending of old and new. To look confident, and reassuring without looking overly cold and clinical.

Describe how you arrived at the final design
The logo reflects the idea of constant renewal by presenting the name Restore in such a way that it has no beginning or end. Because the first 2 letters of the name are also the last 2, the name reads in a perpetual circle.

Give some indication of how successful the outcome was in the market
The launch of the clinic was a great success. There’s lots of interest in the area, not only in the clinic itself, but in the philosophy behind it – ultimately reflected in the logo.