AGENCY 720 Design & Branding AGENCY 720 LOGO by Goodby Silverstein & Partners San Francisco

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Industry Car Dealers
Media Design & Branding
Market United States
Agency Goodby Silverstein & Partners San Francisco
Released January 2011

Credits & Description

Category: Logo Design
Advertiser: AGENCY 720
Product/Service: RETAIL AGENCY
Date of First Appearance: Jan 21 2011
Entrant Company: GOODBY SILVERSTEIN & PARTNERS, San Francisco, USA
Director of Design/Associate Partner: Keith Anderson (Goodby, Silverstein & Partners)
Media placement: logo - For branding purposes (business cards, letterhead, etc.) - January 21, 2011 - present

Describe the brief from the client
Agency 720 is a new retail agency dedicated to Chevrolet. The agency name came from the address of the GSP building in San Francisco.
With little heritage to base a logo exploration on, we decided to use the numbers as the main graphic device.

Describe the challenges and key objectives
There was no heritage behind the agency, and no personality had been developed yet, because it was a new entity. We wanted to convey sophistication and modernity but not make up a mark, so we based the exploration around the numbers 7, 2, and 0.

Describe how you arrived at the final design
We explored a range of fonts and designs using the numbers. We liked that this version abstracted the numbers a bit and felt sleek and simple.