Rethink Breast Cancer Design & Branding Give-a-care Collection [video] 2 by lg2 Toronto

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Give-a-care Collection [video] 2

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Industry Against Cancer
Media Design & Branding
Market Canada
Agency lg2 Toronto
Creative Director Claude Auchu, Chris Hirsch, Nellie Kim
Art Director Zachary Bautista
Copywriter Ariel Riske
Designer Élise Cropsal
Released October 2016

Awards

Clio Awards 2017
Integrated Campaign Public Service Bronze

Credits & Description

Agency: lg2
Client: Rethink Breast Cancer
Designer: Élise Cropsal
Art Director: Zachary Bautista
Copywriter: Ariel Riske
Creative Director: Chris Hirsch
Creative Director: Nellie Kim
Creative Director: Claude Auchu
Account Handler: Krista Findlay
Account Handler: Antoine Levasseur
Account Handler: Taylor Johnston
Description:
For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? Introducing Give-A-Care: The first line of products for women with breast cancer, that actually understands women with breast cancer. So much more than just a product line, each product is named in a bold way that helps bridge the communication gap between her supporters while improving her quality of life.