INTERACTIVE CARDS by DDB Sao Paulo for Instituto Iglesias

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INTERACTIVE CARDS

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Industry Stationery
Media Design & Branding
Market Brazil
Agency DDB Sao Paulo
Creative Director Julio Andery, Guilherme Jahara, Sergio Valente, Marcelo Reis, Cassiano Saldanha
Art Director Markus H. Correa
Copywriter Luise Lima
Account Supervisor Bruna Pavanni Machado
Released January 2010

Credits & Description

Category: Stationery
Advertiser: INSTITUTO IGLESIAS
Product/Service: REVITALISING SPA
Agency: DDB BRASIL
Date of First Appearance: Jan 20 2010 12:00AM
Entrant Company: DDB BRASIL, São Paulo, BRAZIL
Creative Director: Sergio Valente (DDB Brasil)
Creative Director: Guilherme Jahara (DDB Brasil)
Creative Director: Marcelo Reis (DDB Brasil)
Creative Director: Cassiano Saldanha (DDB Brasil)
Copywriter: Luise Lima (DDB Brasil)
Art Director: Markus Correa (DDB Brasil)
Account Supervisor: Bruna Pavanni (DDB Brasil)
Media placement: Business Cards - Distributed To Business People - 20/01/2010

Describe the challenges and key objectives
Our challenge was to create a card that could stand out from others and also instantly convey the benefit the institute offers, allowing for the brand to be better understood and appreciated.

Describe the brief from the client
Instituto Iglesias is a health and well-being centre that offers therapeutic treatment to attenuate stress, such as acupuncture, shiatsu, reiki, and yoga. The institute asked for a business card that could convey the value of the services offered.

Describe how you arrived at the final design
The agency created an interactive card: with a simple feature, any person can turn unhappiness into happiness, unbalance into balance. A way of showing that well being is a matter of choice and attitude.

Give some indication of how successful the outcome was in the market
The cards were distributed in business centres and buildings in Sao Paulo. Visits to the site increased 35% and the number of hired services increased 15% per week after the beginning of the action.