LUST PRODUCTS by AMORE BRAND IDENTITY CONSULTING for Rfsu

Adsarchive » Design & Branding » Rfsu » LUST PRODUCTS

LUST PRODUCTS

Pin to Collection
Add a note
Industry Sex shop
Media Design & Branding
Market Sweden
Agency AMORE BRAND IDENTITY CONSULTING
Creative Director Jörgen Olofssson
Released December 2009

Credits & Description

Category: Clothing, Sports, Leisure & Recreation
Advertiser: RFSU
Product/Service: SEX TOYS
Agency: AMORE BRAND IDENTITY CONSULTING
Date of First Appearance: Jan 1 2010 12:00AM
Entrant Company: AMORE BRAND IDENTITY CONSULTING, Stockholm, SWEDEN
Creative Director: Jörgen Olofssson (Amore Brand Identity Consulting)
Project Manager: Angela Sunesson Wall (Amore Brand Identity Consulting)
Senior Designer: Frans Enmark (Amore Brand Identity Consulting)
Visualiser: Michael Ohlson (Amore Brand Identity Consulting)
Production Designer / Final Art: Henrik Lindquist (Amore Brand Identity Consulting)
Media placement: Dildos - Supermarket, Finland - 1 jan 2010

Describe the challenges and key objectives
How do you communicate a product that normally causes embarrassment? And then try to sell it in a supermarket? The packaging had to stand out in the shelf and at the same time be discrete enough to not cause embarrassment.

Describe the brief from the client
To create packaging design for lust products (dildos etc) to be sold in supermarkets. The packaging had to stand out in the shelf and at the same time be discrete enough to not cause embarrassment.

Describe how you arrived at the final design
The solution was to create a clear naming structure that communicated the feelings that these products are supposed to convey and a bold, energetic, colour scheme to make the packages stand out in the shelf. We wanted the packs themselves to stand proud and not be ashamed yet still allowed some subtlety towards the consumers, hence the transparent window facing the back of the pack so that consumers could view the product but also hide it on the conveyor belt.

Give some indication of how successful the outcome was in the market
Too early to say.