MARKS by Ryoko Nagamatsu for Riccacouture

MARKS

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Design & Branding
Market Japan
Agency Ryoko Nagamatsu
Art Director Ryoko Nagamatsu
Photographer Bungo Tsuchiya
Released January 2012

Credits & Description

Category: Posters
Advertiser: RICCACOUTURE
Product/Service: LINGERIES
Agency: RYOKO NAGAMATSU
Art Director: Ryoko Nagamatsu (Ryoko Nagamatsu)
Photographer: Bungo Tsuchiya (Bungo Tsuchiya)
Retoucher: Miyuki Nagata (Miyuki Nagata)
Media placement: Temporary Exhibition - Shop Exhibition - 30th Octorber 2012

Describe the brief from the client
For the exhibition of lingerie brand, riccacouture. Its items are made with soft silk.

Describe the challenges and key objectives
Our mission was to communicate the message that riccacouture’s lingerie is very soft, not tight, and makes women free from the lingerie marks on their body.

Describe how you arrived at the final design
Compared the marks left on the body by tight lingerie, and what it looks like to take off the marks.

Give some indication of how successful the outcome was in the market
Sales during the exhibition increased approximately 140% compared to the last year.