RICHARD MURRAY TRIBUTE BOOK by Brand Union for RICHARD MURRAY

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RICHARD MURRAY TRIBUTE BOOK

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Industry Books
Media Design & Branding
Market United Kingdom
Agency Brand Union
Creative Director Glenn Tutssel
Designer Lauren Tutssel
Photographer Clive Boyland
Released December 2010

Credits & Description

Category: Books
Advertiser: RICHARD MURRAY
Product/Service: BOOK
Agency: THE BRAND UNION
Date of First Appearance: Jan 1 2011
Entrant Company: THE BRAND UNION, London, UNITED KINGDOM
Creative Director: Glenn Tutssel (The Brand Union)
Photographer: Clive Boyland (The Brand Union)
Designer: Lauren Tutssel (The Brand Union)
Project Co-ordinator: Kelly Screech Thomas (The Brand Union)
Media placement: Book - Limited Edition Book sent to all of the contributers and selected groups. - January 2011

Describe the brief from the client
Richard Murray was an eminent partner in the multi award winning design agency Williams Murray Hamm. He was a prolific, charismatic speaker and a legend in our industry. He was opinionated with a fantastic sense of humour.

As a tribute to this truly great man and his wife Alison and daughter Lila, thirty-six designers, colleagues and people who just wanted to celebrate Richard's life produced a canvas in his honour. These were collated and printed as a book.

The canvasses were given to Richard and the images of them and the captions tell the story for posterity.

Describe the challenges and key objectives
To be sensitive and not patronising in creating a tribute to a well known industry figure by industry peers.

Describe how you arrived at the final design
As Richard was an industry advocate of great work it was only fitting to have famous designers make the tribute art. Each canvas is by an industry figurehead with their own view of Richard's personality.

This was not partnering in the traditional sense but asking busy people to give up their valuable time to support one of our industry’s luminaries. By aiming high and asking the top names, we achieved success by the fact that nobody said no.

Give some indication of how successful the outcome was in the market
The smile on his face and the laughter and memories it created (image of Richard in his bed).