Riege Software International Design & Branding RIEGE SOFTWARE INTERNATIONAL – CORPORATE DESIGN by Weissraum.de(sign)

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RIEGE SOFTWARE INTERNATIONAL – CORPORATE DESIGN

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Industry Software & Multimedia Productions, SaaS
Media Design & Branding
Market Germany
Agency Weissraum.de(sign)
Creative Director Lucas Buchholz, Bernd Brink
Copywriter Susann Buchholz °
Photographer Hannes Cunze
Released January 2011

Credits & Description

Category: Consumer Services
Advertiser: RIEGE SOFTWARE INTERNATIONAL
Product/Service: RIEGE SOFTWARE INTERNATIONAL
Agency: WEISSRAUM.DE(SIGN)°
Creative Director: Lucas Buchholz (Weissraum.de(Sign)°)
Creative Director: Bernd Brink (Weissraum.de(Sign)°)
Graphics: Aggi Berg (Weissraum.de(Sign)°)
Photographer: Hannes Cunze
3D Visualisation: André Kieker (plx)
Copywriter: Susann Buchholz
Media placement: Riege-Logo - Misc - 1 January 2011
Media placement: Riege-Cargo - Misc - 1 June 2011
Media placement: Riege-Key1 - Misc - 1 June 2011
Media placement: Riege-Key2 - Misc - 1 June 2011
Media placement: Riege-Brochure - Trade Fair - 1 June 2011
Media placement: Riege-Web - Internet - 1 December 2011
Media placement: Riege-Icons - Internet - 1 December 2011
Media placement: Riege-Ads - Trade Journal - 1 January 2011
Media placement: Riege-Stationary - Misc - 1 January 2011
Media placement: Riege-Manual - Misc - 1 January 2011

Describe the brief from the client
Development of a corporate design for Riege Software International. The family business is a leading supplier of smart software solutions for air and sea freight forwarding and customs applications.

Describe the challenges and key objectives
A new view of the topic 'Cargo' to complement the companies new software solution.

Describe how you arrived at the final design
Bits, bytes and pixels - the developers tools - are stylised into a virtual 3D world. Real employees of Riege inhabit this world, showing us how easy freight processing can be using their products.

Give some indication of how successful the outcome was in the market
Since the launch of the Riege corporate design in 2011, 20% of new business contacts are made. Meanwhile 52% of all IATA-Sales to German agents are sold through their customers. (IATA: The International Air Transport Association)