MOMENTUMS by Tiempo BBDO for Roca

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MOMENTUMS

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Industry Hygiene & Personal Care Products, Business equipment & services, Corporate Image
Media Design & Branding
Market Spain
Agency Tiempo BBDO
Art Director Jordi Comas
Copywriter Siscu Molina
Account Supervisor Lara Balcells
Released October 2009

Credits & Description

Category: Other Digital Executions for Advertising and/or Promotion of Brands or Products
Advertiser: ROCA
Product/Service: ROCA BATHROOMS
Agency: TIEMPO BBDO
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: TIEMPO BBDO, Barcelona, SPAIN
Entry URL: http://www.creativegardentime.com/cannes10/momentums/
Partner / Chief Creative Officer: Siscu Molina (Tiempo BBDO)
Creative Director: Jordi Comas (Tiempo BBDO)
Copywriter: Siscu Molina (Tiempo BBDO)
Art Director: Jordi Comas (Tiempo BBDO)
TV Production Manager: Anna Morell (Tiempo BBDO)
Filmmaker: Paul Freeth (BooLab)
Executive Producer: Lucas Elliot (BooLab)
Strategy / Communication Director: Bibiana Del Alcázar (Tiempo BBDO)
Account Supervisor: Lara Balcells (Tiempo BBDO)
Communication Manager: Xavier Torras (Roca)
Media placement: AUDIOVISUAL & EXPERIENTIAL CONTENT ROCA BARCELONA GALLERY - ROCA BARCELONA GALLERY BUILDING - OCTOBER 1ST, 2009

Describe the challenges and key objectives
The challenge was to create a space that was more than a product exhibition. We created a new brand experience on a visual and sensory level.

Describe the brief from the client
To design and install all the content in the new Roca Building: “Roca Barcelona Gallery”; an architectural space created for the world number one in bathrooms to convey its image, philosophy and product range. It is an innovative smart building with a floor space of 2400 m2 spread over three floors.

Describe how you arrived at the final design
FLUXUS is an audiovisual mural that clothes the showroom in a liquid cloak, as a metaphor for the brand’s spirit. 12 pieces conceptually illustrate the values of cutting-edge design and technology. A row of 55 screens creates the 50-metre long videowall that runs all the way round the ground floor. MOMENTUMS are experiential pieces that use water and ice as themes, taking over the space visually and aurally interrupting the FLUXUS audiovisual during 3 minutes. The elements move forward from the surrounding screens to 12 large interactive tables, creating a sensation of being completely enveloped, a feeling enhanced by the sound effects.

Give some indication of how successful the outcome was in the market
We created a new, cutting edge design and technological atmosphere according to the futuristic architecture. A new experience in bathroom spaces. High attendance since opening last September to the end of February, with a total of 11,500 visitors. With the support of audiovisual and interactive media and content, exhibitions and activities of high cultural and media interest for the city are being planned and carried out in the space.