Roca Design & Branding ROCA GALLERIES by Tiempo BBDO

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ROCA GALLERIES

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Industry Retail, Distribution & Rental companies
Media Design & Branding
Market Spain
Agency Tiempo BBDO
Creative Director Jordi Comas
Producer Aldo Guenther
Released October 2011

Credits & Description

Category: Permanent Retail
Advertiser: ROCA
Product/Service: ROCA GALLERIES
Agency: TIEMPO BBDO
Chief Creative Officer: Siscu Molina (Tiempo BBDO)
Creative Director: Jordi Comas (Tiempo BBDO)
Strategy/Communication Executive Director: Bibiana Del Alcázar (Tiempo BBDO)
Strategy/Communication Supervisor: David Miró (Tiempo BBDO)
TV Production Manager: Anna Morell (Tiempo BBDO)
Producer: Aldo Guenther (Freelance)
Communication Manager: Xavier Torras (Roca)
Strategy/Communication Executive: Flor Rodríguez (Tiempo BBDO)
Strategy/Communication Executive: Marina García (Tiempo BBDO)
Media placement: Audiovisual & Experiential Content Roca Gallery - Roca Barcelona Gallery Building - October 2009
Media placement: Audiovisual & Experiential Content Roca Gallery - Roca Madrid Gallery Building - May 2011
Media placement: Audiovisual & Experiential Content Roca Gallery - Roca London Gallery Bulding - July 2011
Media placement: Audiovisual & Experiential Content Roca Gallery - Roca Lisboa Gallery Building - October 2011

Describe the brief from the client
Between 2008 and 2011, Roca wanted to build a series of iconic spaces to reflect its brand values, and represent it as the leading global bathroom brand.

Describe the challenges and key objectives
Create spaces offering visitors a unique experience of the Roca brand. Become an iconic initiative that will raise the profile of Roca, the world of bathroom design in general and the cities, (Barcelona, Madrid, Lisbon and London) in which these new spaces are located.

Describe how you arrived at the final design
These new spaces were created by the internationally renowned architects and designers Carlos Ferrater, Carles Ferruz, Carlos Lamela and Zaha Hadid. The communication agency, architects, museum experts, sound and audio-visual companies, all worked together on the project as part of a multidisciplinary team.

Audio-visual and interactive installations were designed to be a means of communication in themselves. As well as being an innovative way to get up close and personal with customers, the Roca Galleries will benefit the cities in which they are located, by serving as spaces where culture and innovation can exist side by side.

Give some indication of how successful the outcome was in the market
- Barcelona (July 2009): 57,000 visits; 54 events; 8 exhibitions
- Madrid (May 2011): 15,000 visits; 20 events; 3 exhibitions
- Lisbon (July 2011): 8,000 visits; 9 events, 2 exhibitions
- London (October 2011): 3,100 visits; 5 events; 1 exhibition