Rodgers Townsend Design & Branding FALL FORUM EVENT POSTERS by Rodgers Townsend

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Rodgers Townsend
Executive Creative Director Michael Mccormick
Art Director Peter Rodick
Copywriter Kay Cochran
Released November 2011

Credits & Description

Category: Self Promotion
Product/Service: FALL FORUM
Executive Creative Director: Michael McCormick (Rodgers Townsend)
Art Director: Peter Rodick (Rodgers Townsend)
Copywriter: Kay Cochran (Rodgers Townsend)
Production Manager: Cheryl Sparks (Rodgers Townsend)
Production Artist: Evan Willnow (Rodgers Townsend)
Media placement: Absorb Poster - Regional Colleges - 1 Nov. 2011 - 22 Nov. 2011
Media placement: Thirsty Poster - Regional Colleges - 1 Nov. 2011 - 22 Nov. 2011
Media placement: Spilling Poster - Regional Colleges - 1 Nov. 2011 - 22 Nov. 2011

Describe the brief from the client
The internal brief asked for posters to advertise our advertising agency's Fall Forum, an open house for college students to learn about advertising and agency life.

Describe the challenges and key objectives
Our challenge was to stand out on campus bulletin boards, which are often overcrowded and over stimulating.

Describe how you arrived at the final design
We thought that since college students are like sponges for knowledge, why not print on an actual sponge? After some research and test runs with a local printer, we found out that it could be done. Then we had to carefully pack them with the right amount of moisture so that they would be displayed fully saturated and expanded.

Give some indication of how successful the outcome was in the market
The agency got an above-average turnout to the event, as well as several curious phone calls from universities in the region.