THE TORSTEN AND WANJA SÖDERBERG PRIZE 2012 by Happy F&B for Rohsska Museum

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THE TORSTEN AND WANJA SÖDERBERG PRIZE 2012

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Media Design & Branding
Market Sweden
Agency Happy F&B
Creative Director Lisa Careborg
Art Director Andreas Kittel, Gaioo Phunwut
Photographer Daniel Grizelj
Released February 2013

Credits & Description

Advertiser: RÖHSSKA MUSEUM
Agency: HAPPY F&B
Category: Fast Moving Consumer Goods
Photographer: Daniel Grizelj (Daniel Grizelj)
Art Director: Gaioo Phunwut (Happy F & B)
Creative Director: Lisa Careborg (Happy F & B)
Art Director: Andreas Kittel (Happy F & B)
Account Manager: Cecilia Holmström (Happy F & B)

Brief Explanation
Create a design that clearly connect to the prizewinner and his work. And to create a design that celebrate the prizewinner.

Outcome
The catalog for the exhibition had a large consumption among visitors.

Implementation
We were inspired by the individuality and humour in his work, by the balloons, shoe soles and sponges that have been transformed into ingenious, wearable jewellery.During the photo shoot we asked Bronger to blow up a balloon, thereby changing the picture’s contents. He disappears, frame by frame, to reappear once the balloon has burst.The result is five different posters/covers in a filmic sequence. Besides the characteristic balloon, the sequence forms a link to one of Bronger’s most fundamental themes – time.

Client Brief Or Objective
The Torsten and Wanja Söderberg Prize is one of the world’s largest design awards. Each year, a Nordic designer receives one million Swedish kronor and is presented in a separate exhibition at The Röhsska Museum. This year’s prizewinner (2012) is Norwegian jewellery designer Sigurd Bronger – also referred to as a jewellery engineer.