Rolf Benz Design & Branding THE ROLF BENZ COFFEETABLEBOOK by Serviceplane Koln

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THE ROLF BENZ COFFEETABLEBOOK

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Industry Household maintenance & pet products, Home Furniture
Media Design & Branding
Market Germany
Agency Serviceplane Koln
Executive Creative Director Matthias Harbeck
Creative Director Oliver Palmer
Art Director Franz Roeppischer, Sandra Loibl
Copywriter Frank Seiler
Photographer Lippert Studios, Bernd Opitz Photography
Account Supervisor Anna Arnert, Amelie Schmitt
Released January 2012

Credits & Description

Category: Publications & Business Communications
Advertiser: ROLF BENZ
Product/Service: COUCHTABLES
Agency: SERVICEPLAN
Chief Creative Officer: Alexander Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer
Copywriter: Frank Seiler
Art Director: Sandra Loibl/Franz Roeppischer
Account Supervisor: Anna Arnert/Amelie Schmitt
Graphic Design: Katharina Holzer
Photographer: Lippert Studios
Photographer: Bernd Opitz Photography
Production Company: Foto Design Huber
Media placement: Coffeetablebook - Presented at selected premium distributors and trade shows such as the imm cologne 2012. - 15.01.2012

Describe the brief from the client
Rolf Benz, manufacturer of premium designer furniture ‘Made in Germany’ wanted us to promote their coffee table programme.

Describe the challenges and key objectives
The unusual designer furniture by Rolf Benz is very highly prized. Only a few people, however, know that Rolf Benz's range also includes high-quality coffee tables. In addition, this is what we want to change, in a very clear and fun way.

Describe how you arrived at the final design
We invented the first coffee table book that’s also a coffee table. From a distance, it looks like a coffee table, but on closer inspection, it turns out to be a book that reveals to the customer the whole world of the Rolf Benz coffee table collection.

Give some indication of how successful the outcome was in the market
Either at the POS or at trade fairs, the unusual promotional idea makes people curious to find out more about coffee tables. Now suddenly more people, than ever before, are becoming interested in the once 'poor relation' of the Rolf Benz collection.