ASSHOLE by Lukas Lindemann Rosinski for Rolling Stone Magazine

ASSHOLE

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Industry Public Safety, Health & Hygiene, Social Services
Media Design & Branding
Market Germany
Agency Lukas Lindemann Rosinski
Art Director Arno Lindemann
Copywriter Bernhard Lukas, Thomas Heyen
Illustrator Christian Bienefeld
Released June 2010

Credits & Description

Category: Illustration
Advertiser: ROLLING STONE MAGAZINE
Product/Service: ANTI-PIRACY
Agency: LUKAS LINDEMANN ROSINSKI
Date of First Appearance: Jun 1 2010
Entrant Company: LUKAS LINDEMANN ROSINSKI, Hamburg, GERMANY
Art Director: Arno Lindemann (Lukas Lindemann Rosinski)
Copywriter: Bernhard Lukas (Lukas Lindemann Rosinski)
Art Director/Illustrator: Markus Kremer (Lukas Lindemann Rosinski)
Copywriter: Thomas Heyen (Lukas Lindemann Rosinksi)
Illustrator: Christian Bienefeld (Lukas Lindemann Rosinski)
Account Manager: Anika Zocholl (Lukas Lindemann Rosinski)
Media placement: Magazine - Rolling Stone Magazine - 01.06.2010

Describe the brief from the client
Create awareness for artist's copyrights and educate people not to copy music.

Describe the challenges and key objectives
The challenge was to find a simple visual. What message do you send out when you copy music? We want to show the contempt of an artist's work.

Describe how you arrived at the final design
We came up with the idea of the handwritten blank CDs. They contain mainly ripped music, but we didn’t write the band names on it. We made an illustration by integrating the CD-hole, and showing the most intense gesture of disrespect.

Give some indication of how successful the outcome was in the market
The visual was heavily discussed on the internet.