Rolling Stone Magazine Design & Branding BELIEVE IN A NEW GOD, 2 by Marcel Paris

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Industry Magazines
Media Design & Branding
Market France
Agency Marcel Paris
Art Director Eulalia Bartolomeu, Bastien Grisolet
Illustrator Denis Courare
Released April 2011

Credits & Description

Category: Publications & Business Communications
Product/Service: MAGAZINE
Agency: MARCEL
Date of First Appearance: Apr 26 2011
Entrant Company: MARCEL, Paris, FRANCE
Partner/Executive Creative Director: Anne de Maupeou (Marcel)
Partner/Executive Creative Director: Véronique Sels (Marcel)
Partner/Executive Creative Director: Sébastien Vacherot (Marcel)
Creative Director: Florent Imbert (Marcel)
Creative Director: Véronique Sels (Marcel)
Creative Director: Emmanuel Lalleve (Marcel)
Copywriter/Art Director: Florent Imbert (Marcel)
Copywriter/Art Director: Véronique Sels (Marcel)
Copywriter/Art Director: Emmanuel Lalleve (Marcel)
Art Director: Eulalia Bartolomeu (Marcel)
Art Director: Bastien Grisolet (Marcel)
Illustrator: Denis Courare
Illustrator: Romain Renard
Illustrator/Typographer: Florent Imbert (Marcel)
Account Supervisor: Pascal Nessim (Mathematic)
Advertiser's Supervisor: Alma Rota (1663 SA)
Media placement: Flat Mailing - Postal Mailings To Magazine Dealers - Through April 2011
Describe the brief from the client
In France, sales of Rolling Stone magazine are down. But the special issues relating to the life of rock’n’roll icons are successful. We proposed to the magazine to put the emphasis on these special issues and make them known to a wider audience.
And of course, we wanted to involve the dealers of the magazine in this process.
Describe the challenges and key objectives
Every day, dealers receive thousands of magazines. We created a “very special” issue for the dealers to remind them to order the next special issue. With this very special format made of look-alike lithographs, they couldn’t decently ignore Rolling Stone.
Describe how you arrived at the final design
Innovation : Refresh the religious Middle Age style by mixing it with seventies style.
We asked two illustrators ( both fans of Jim Morrison ) to take up the challenge. They worked on perspectives, characters, colours and integration.
Give some indication of how successful the outcome was in the market
- 19% Increase of global dealers ordering the Jim Morrison Special issue
- 21% Strategic kiosks have ordered more magazines than usual
- 16% Increase of sales in kiosks