Rolling Stone Magazine Design & Branding BELIEVE IN A NEW GOD, 3 by Marcel Paris

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BELIEVE IN A NEW GOD, 3

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Industry Magazines
Media Design & Branding
Market France
Agency Marcel Paris
Art Director Eulalia Bartolomeu, Bastien Grisolet
Illustrator Denis Courare
Released April 2011

Credits & Description

Category: Illustration
Advertiser: ROLLING STONE MAGAZINE
Product/Service: MAGAZINE
Agency: MARCEL
Date of First Appearance: Apr 26 2011
Entrant Company: MARCEL, Paris, FRANCE
Partner/Executive Creative Director: Anne de Maupeou (Marcel)
Partner/Executive Creative Director: Véronique Sels (Marcel)
Partner/Executive Creative Director: Sébastien Vacherot (Marcel)
Creative Director: Florent Imbert (Marcel)
Creative Director: Véronique Sels (Marcel)
Creative Director: Emmanuel Lalleve (Marcel)
Copywriter/Art Director: Florent Imbert (Marcel)
Copywriter/Art Director: Véronique Sels (Marcel)
Copywriter/Art Director: Emmanuel Lalleve (Marcel)
Art Director: Eulalia Bartolomeu (Marcel)
Art Director: Bastien Grisolet (Marcel)
Illustrator: Denis Courare
Illustrator: Romain Renard
Illustrator/Typographer: Florent Imbert (Marcel)
Account Supervisor: Pascal Nessim (Mathematic)
Advertiser's Supervisor: Alma Rota (1663 SA)
Media placement: Press - Men's, FHM, Playboy, RSM - 26 April 2011
Media placement: Flat Mailing - Postal Mailing - 23 March 2011
Media placement: Ambient - Wild Postings - 5 April 2011
Describe the brief from the client
Briefing : to put the emphasis on special issues of Rolling Stone magazine.
Describe the challenges and key objectives
Objective : to make these special issues known to a wider audience.
The concept: Believe in a new god every month. A multimedia campaign to discover Rock icons like never before.
Describe how you arrived at the final design
Innovation : Refresh the religious Middle Age style by mixing it with seventies style.
We asked two illustrators ( both fans of Jim Morrison ) to take up the challenge. They worked on perspectives, characters, colours and integration.
Give some indication of how successful the outcome was in the market
The result was so unexpected that we saw tourists taking pictures of the campaign inside the Concorde subway station on their way to Musée du Louvre.