BELIEVE IN A NEW GOD, 4 by Marcel Paris for Rolling Stone Magazine

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BELIEVE IN A NEW GOD, 4

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Industry Magazines
Media Design & Branding
Market France
Agency Marcel Paris
Art Director Eulalia Bartolomeu, Bastien Grisolet
Illustrator Denis Courare
Released April 2011

Credits & Description

Category: Online Digital Design
Advertiser: ROLLING STONE MAGAZINE
Product/Service: MAGAZINE
Agency: MARCEL
Date of First Appearance: Apr 7 2011
Entrant Company: MARCEL, Paris, FRANCE
Entry URL: http://www.believeinanewgod.com
Partner/Executive Creative Director: Anne de Maupeou (Marcel)
Partner/Executive Creative Director: Véronique Sels (Marcel)
Partner/Executive Creative Director: Sébastien Vacherot (Marcel)
Creative Director: Florent Imbert (Marcel)
Creative Director: Véronique Sels (Marcel)
Creative Director: Emmanuel Lalleve (Marcel)
Copywriter/Art Director: Florent Imbert (Marcel)
Copywriter/Art Director: Véronique Sels (Marcel)
Copywriter/Art Director: Emmanuel Lalleve (Marcel)
Art Director: Eulalia Bartolomeu (Marcel)
Art Director: Bastien Grisolet (Marcel)
Illustrator: Denis Courare
Developer: Peter Prosper (Marcel)
Account Supervisor: Pascal Nessim (Marcel)
3D Design/Production: Jeff Descourbes (Mathematic)
Animator: Laurent Gillot (WAM)
Animator: Aurelia Vernhes (WAM)
Sound Designer: Etienne de Nanteuil (WAM)
Production Manager: Sébastien LLanta (Marcel)
Agency Producer: Cleo Ferenczi (WAM)
Media placement: Website - Internet - 7 April 2011
Describe the brief from the client
Briefing : to put the emphasis on special issues of Rolling Stone magazine.
Describe the challenges and key objectives
Objective : to make these special issues known to a wider audience.
The concept: Believe in a new god every month. A multimedia campaign to discover Rock icons like never before.
Describe how you arrived at the final design
Innovation : Refresh the religious Middle Age style by mixing it with 3D, motion design, documentaries on YouTube, music, Rolling Stone articles, interactive tools and functionalities to share on Facebook.
Give some indication of how successful the outcome was in the market
Results : 16 000 pages viewed with a minimum time spent of 2.29 min, 1732 blogs involved in France, 17 800 000 impressions, 354 970 videos viewed, 24% of the audience watched the website completely.