Rolling Stone Magazine Design & Branding TOP OF THE MOUNTAIN by Fischer America Sao Paulo

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TOP OF THE MOUNTAIN

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Industry Magazines
Media Design & Branding
Market Brazil
Agency Fischer America Sao Paulo
Creative Director Sthefan Ko, Beto Rogoski
Art Director Thiago De Melo, Breno Balbino, Mauricio Perussi
Copywriter Kiko Borger
Released February 2012

Credits & Description

Category: Posters
Advertiser: EDITORA SPRING
Product/Service: ROLLING STONE - 100 GREATEST ARTISTS OF ALL TIME
Agency: FISCHER & FRIENDS
Chief Creative Officer: Mario D'Andrea (Fischer&Friends)
Creative Director: Beto Rogoski (Fischer&Friends)
Creative Director: Sthefan Ko (Fischer&Friends)
Art Director: Breno Balbino (Fischer&Friends)
Copywriter: Kiko Borger (Fischer&Friends)
Art Director: Thiago De Melo (Fischer&Friends)
Art Director: Mauricio Perussi (Fischer&Friends)
Media placement: Poster - Rolling Stone Magazine - 10 February 2012

Describe the brief from the client
Divulge the edition of the 100 greatest artists of all times.

Describe the challenges and key objectives
The goal was to do something that generated curiosity about who were the 100 greatest artists of the edition.

Describe how you arrived at the final design
The idea was to create the Mountain of Success where we showed several artists doing things relevant to their story.

Give some indication of how successful the outcome was in the market
Just like the edition itself, the Poster also became an object of desire of the collectors and music fans.