ONE IN SEVEN by M&C Saatchi London for Rnid

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ONE IN SEVEN

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United Kingdom
Agency M&C Saatchi London
Creative Director Graham Fink
Typographer Jonathon Muddell, Gareth Davies
Released October 2009

Credits & Description

Category: Other Digital Executions for Advertising and/or Promotion of Brands or Products
Advertiser: RNID
Product/Service: ROYAL NATIONAL INSTITUTE FOR THE DEAF
Agency: M&C SAATCHI
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: M&C SAATCHI, London, UNITED KINGDOM
Entry URL: http://www.rnid.org.uk
Creative Director: Graham Fink (M&C Saatchi)
Copywriter / Art Director: Dan McCormack (M&C Saatchi)
Copywriter / Art Director: Luke Boggins (M&C Saatchi)
Head of Typography: Simon Warden (M&C Saatchi)
Typographer: Jonathon Muddell (M&C Saatchi)
Typographer: Gareth Davies (M&C Saatchi)
Media placement: Interactive Sound Installation - Bus Shelters - 01.11.09

Describe the challenges and key objectives
Due to the small budget, the challenge was to design something impactful, something which would generate PR and encourage audience interaction. The key objective was to encourage people to take the telephone hearing test.

Describe the brief from the client
The brief was to raise awareness of the fact that hearing loss affects 1 in 7 people in the UK.

Describe how you arrived at the final design
We created a series of messages based on the insight that hearing something is better than hearing nothing at all. We then developed a series of bespoke typographical designs, each of which, used graphics directly related to sound measurement. Having created these static designs, we thought it’d be great if we could get them to actually react to sound. Microphones were added to existing digital sites allowing the posters to hear, which caused the typography to react like a graphic equaliser, animating the sounds it heard.

Give some indication of how successful the outcome was in the market
This has been the RNID’s most successful campaign to date.