Fisherman Design & Branding Fisherman, 2 by GOOD Media

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Fisherman, 2

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Industry Shoes
Media Design & Branding
Market Kazakhstan
Agency GOOD Media
Released May 2012

Awards

Epica Awards 2012
Packaging Packaging Design Silver

Credits & Description

Agency (city): GOOD Media (Almaty)
Creative Director(s): Igor Mitin
Art Director(s): Berik Yergaliyev, Rustam Gareyev
Designers: Darina Baimukhanova, Farhat Omirbaev, Andrey Serduk
Account Director: Renat Abdrakhmanov
Account Manager: Diana Saibekova

Short explanation
Brief
Design a packaging for rubber boots with the aim to:
-distinguish the brand on the shelf among competitors in the specialized stores and to attract
the consumers’ attention.
-create a contemporary and appealing image of the “Fisherman” boots as a very high-quality
specialized footwear for fishing and emphasize the features of the product!

Idea
Everybody is aware of boots primary function - protection from water. However, there are many advantages that are not obvious at the first glance and consumer might not be aware of. «Fisherman» boots are able to protect the wearer from a wide range of dangers: environmental debris, biological threats, natural, chemical and electrical hazards.
We realized that probably the best way to communicate protective functions of the boots would be using the example of underwater creatures. This topic is very relevant for fishermen and creates an excellent opportunity to combine several types of risks in one visual.

Solution
The package itself is designed as a mini-stand and works as an eye catcher. An illusion of boots immersed in water draws attention focus consumer’s attention to all protective properties of the “Fisherman” boots.

Description
Design a packaging for rubber boots. Rubber boots for fishermen: basic design, up to 40 centimetres in height, recommended for the coastal fishing and movement in the water no deeper than 40 centimetres. Packaging will be used to promote the product in stores.