Rwe Design & Branding POWER LEAKAGE by Jung Von Matt/Alster Hamburg

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Industry Energy & Water Utilities
Media Design & Branding
Market Germany
Agency Jung Von Matt/Alster Hamburg
Executive Creative Director Wolf Heumann, Sascha Hanke
Creative Director Jens Paul Pfau, Tobias Grimm
Art Director Arne Weitkaemper
Copywriter Rudolf Ruessmann
Released September 2009

Credits & Description

Category: Environmental Design: Semi-Permanent
Advertiser: RWE
Product/Service: ENERGY PROVIDER
Agency: JUNG von MATT
Date of First Appearance: Sep 21 2009 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Executive Creative Director: Sascha Hanke (Jung von Matt)
Executive Creative Director: Wolf Heumann (Jung von Matt)
Creative Director: Tobias Grimm (Jung von Matt)
Creative Director: Jens Pfau (Jung von Matt)
Art Director: Arne Weitkaemper (Jung von Matt)
Graphic Design: Benjamin Busse (Jung von Matt)
Graphic Design: Julia Stoffer (Jung von Matt)
Artist: Markus Hofer (Jung von Matt)
Artbuying: Bettina Zschirnt (Jung von Matt)
Copywriter: Rudolf Ruessmann (Jung von Matt)
Account Manager: Carl-Christian Berge (Jung von Matt)
Account Assistent: Nina Ziebell (Jung von Matt)
Media placement: Installation - RWE Tower - 21.09.2009

Describe the challenges and key objectives
Together with an austrian artist, we created a series of 'leaking' power-outlets to show that energy is wasted every second and everywhere.

Describe the brief from the client
Get people's attention on the regardless waste of energy.

Describe how you arrived at the final design
To illustrate the flow of electricity, we had the idea to show this in the form of leaking power outlets in various shapes and colours.

Give some indication of how successful the outcome was in the market
The installation of the RWE Tower encouraged visitors to think about their own consumption.