Sacoleria Design & Branding PET BOTTLE by Cheil Sao Paulo

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Industry Consumer & Public services, Advertising agencies, Business equipment & services
Media Design & Branding
Market Brazil
Agency Cheil Sao Paulo
Executive Creative Director Caio Grafietti E Alessandro Cassulino
Creative Director Sergio Scarpelli E Fabio Pinheiro
Released April 2011

Credits & Description

Category: Sustainable Packaging
Advertiser: SACOLERIA
Product/Service: DESIGN
Date of First Appearance: Apr 1 2011
Entrant Company: CHEIL BRASIL, Sao Paulo, BRAZIL
Executive Creative Director: Alessandro Cassulino (Cheil Brasil)
Creative Director: Fábio Pinheiro (Cheil Brasil)
Media placement: Packaging - 5.000 Mailings Distributed In Electronics Stores - 01/04/2011 / 30/04/2011

Describe the brief from the client
Develop packaging for the launch of the new product line of the Sacoleria: covers for iPads.

Describe the challenges and key objectives
Keep the ideology of the company to be 100% committed to the ecological cause.

Describe how you arrived at the final design
Reusing one of the things most responsible for the pollution of the environment: plastic bottles.

Give some indication of how successful the outcome was in the market
Over 2000 messages received by e-mail and Facebook to consumers who loved the idea and gave the company new uses for plastic bottles.