Saltwater Brewery Design & Branding Edible Six Pack Rings [image] 4 by We Believers

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Edible Six Pack Rings [image] 4

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Industry Beers and Ciders
Media Design & Branding
Market United States
Agency We Believers
Chief Creative Officer Gustavo Lauria
Executive Creative Director Patrico Elfi
Creative Director Santiago Luna Lupo
Art Director Patricio Elfi
Copywriter Gustavo Lauria, Santiago Luna Lupo
Designer Koji Joshina
Production Cherry Sundae Media
Director Nelson Cabrera
Released September 2016


One Show 2017
Direct Marketing Ambient: P.o.p. & In-store - Single Gold
Design Packaging: Mass-market Gold

Credits & Description

Agency: We Believers
Client: Saltwater Brewery
Chief Creative Officer: Gustavo Lauria
Executive Creative Director: Patrico Elfi
Agency Producer: Adriana Correa
Head of Planning: Marco Vega
Head of Client Services: José Quijano
Account Executive: Juliana Patiño
Agency Coordinator: Lupita Alvarez
Product Development: Entelequia Sustainable Development
Head Of Development: Koji Joshina
Engineer / Developer: Francisco Garcia
Director: Nelson Cabrera
Production Company: Cherry Sundae Media
Director of Photography: Nelson Cabrera
Executive Producer: Graciella Creazzo
Music and Sfx: Alexis Estiz
Music and Sfx: Luis Gomez
Music Company: Personal Music
Editor: Diego Panich
Post Production: Moving Forward
Designer: Koji Joshina
Art Director: Patricio Elfi
Creative Director: Santiago Luna Lupo
Copywriter: Gustavo Lauria
Copywriter: Santiago Luna Lupo
By using byproducts of the beer brewing process such as barley and wheat, this edible packaging goes beyond recycling to achieve zero waste and zero harm to wildlife. This is the first ever 100% biodegradable, compostable and edible packaging implemented in the beer industry. After numerous design rounds, variations in raw material mix and stress tests, we used five 3D printer generated molds to manufacture our first batch of 500 Edible Six Pack Rings just as strong as the harmful plastic rings.