Sanctuary Asia Design & Branding BEAR by DDB Mudra Group Mumbai

BEAR

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Industry Environmental & Animal Issues
Media Design & Branding
Market India
Agency DDB Mudra Group Mumbai
Art Director Deepak Singh Dogra
Copywriter Vipul Thakkar
Illustrator Aneesh Kumar
Released September 2011

Credits & Description

Category: Illustration
Advertiser: CALL OF THE WILD SANCTUARY ASIA
Product/Service: CALL OF THE WILD SANCTUARY ASIA
Agency: DDB MUDRA GROUP
Chairman/Chief Creative Officer: Sonal Dabral (DDB Mudra Group)
Executive Creative Director: Vipul Thakkar (DDB Mudra Group)
Creative Director: Deepak Singh (DDB Mudra Group)
Art Director: Aneesh Kumar (DDB Mudra Group)
Copywriter: Vipul Thakkar (DDB Mudra Group)
Art Director: Deepak Singh (DDB Mudra Group)
Illustrator: Aneesh Kumar (DDB Mudra Group)
Media placement: POSTER - MALL - 28TH DEC 2011

Describe the brief from the client
Sanctuary approached us to develop a moving campaign that alerted, and sensitized people to the reckless regard humanity was showing towards endangered animals.

Describe the challenges and key objectives
To create a powerful piece of communication to shake people out of their careless disregard for endangered animals.

Describe how you arrived at the final design
There are few things more powerful or pitiful than someone begging at your feet. The campaign shows a heart-rending image of three of the most endangered animals on the planet pleading with humanity to spare them of the cruelty they are forced to endure every day.

Give some indication of how successful the outcome was in the market
Sanctuary received many calls and enquiries after the ads went up. Its donation box also became significantly fuller, allowing us to real-time effective measures against this cruel abuse.