KISS by OpusMúltipla for Sandra Martins Makeup

KISS

Pin to Collection
Add a note
Industry Makeup, Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency OpusMúltipla
Creative Director Renato Cavalher, Denilson Pucci
Art Director Cintya Reese
Copywriter Diego Pianaro
Account Supervisor Fernanda Ribeiro
Released October 2009

Credits & Description

Category: Self Promotion
Advertiser: SANDRA MAKEUP
Product/Service: MAKEUP
Agency: OPUSMÚLTIPLA
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: OPUSMÚLTIPLA, Curitiba, BRAZIL
Creative Director: Renato Cavalher (OpusMúltipla)
Creative Director: Denilson Pucci (OpusMúltipla)
Art Director: Cintya Reese (OpusMúltipla)
Copywriter: Diego Pianaro (OpusMúltipla)
Account Supervisor: Fernanda Ribeiro (OpusMúltipla)
Graphic Producer: Sidney Lima (OpusMúltipla)
Media placement: Stamp - A Simulated Lipstick Stain On A Napkin Or On Any Other Surface On Which The Stam - 01/10/09

Describe the challenges and key objectives
Create a individual piece that went beyond the commonplace and was different from conventional business cards. The objective was to have it stand out in its uniqueness.

Describe the brief from the client
Creation of a business card.

Describe how you arrived at the final design
The company developed a special stamp that simulated a lipstick stain on a napkin or on any other surface on which the stamp was applied.

Give some indication of how successful the outcome was in the market
The target public was positively impacted by the unique and good humored style of the business card in napkin format. The piece fulfills its communication objective, since it demonstrates the makeup service while still including the makeup artist’s phone number.